Troy Venture Partners is a venture capital fund whose story started in Troy, NY.
Industry
Financial
Location
New York
Resouces
To create a brand that gives a sense of financial growth as well as a nod to the small and charming city of Troy in upstate NY.
The final brand identity of this venture capital firm exudes modernity, simplicity, and strength. The bold sans-serif font conveys a clean and modern aesthetic. The unique shade of orange pays homage to the region around Troy, renowned for its stunning fall foliage. We created an abbreviated version of the logo as an icon, ideal for situations where space is limited. Notably, the "V" within the icon subtly ascends to the left, mirroring a financial chart's line representing growth.
