Challenge

Our challenge was to design a seamless user experience for booking parking spots in the highly competitive New York City market. This solution needed to be adaptable and easily white-labeled for use by other clients.

Solution

Branding and UX/UI audit provided Parkin.NYC with a visually appealing foundation and a streamlined user experience. Through stakeholder interviews and research, we crafted a logo that incorporates the iconic Empire State Building, a recognizable symbol of NYC. The color palette of navy blue and grays reflects the city's character, while pops of green add a touch of vibrancy and signify the company's progressive approach.

Leveraging the established brand identity, we developed a cohesive design system and intuitive user experience for parking search and booking. Competitor analysis and industry research informed our design decisions. To gain a deeper understanding, our team conducted garage visits, explored back-end software, familiarized themselves with industry terminology, and documented pain points faced by garage operators. This comprehensive approach led to a redesigned user interface that offers an aesthetically consistent experience across desktop and mobile platforms.