Dell EMC, an extension of Dell Technologies, provides data storage, information security, virtualization, analytics, cloud computing, and other products and services. These solutions empower organizations to effectively store, manage, protect, and analyze their data.
Industry
Technology
Location
Texas
Resouces
To design and build multiple marketing assets for the Dell EMC brand.
"Gaining in-depth customer insights was crucial to this B2B campaign. Through research, we identified the key challenges faced by CIOs and CTOs. Our solution? Compelling visuals showcasing Dell's server, storage, networking, data protection, and big data solutions. Targeted messaging across LinkedIn and Facebook aimed to engage IT decision-makers and encourage server upgrades. Leveraging Dell's branding guidelines, we crafted impactful ads, responsive digital assets, animated infographics, and informative landing pages that effectively communicated server functionalities.
Launched in 2021, the campaign successfully targeted CIOs and CTOs, driving engagement and brand awareness."
