Parking Base is the only cloud-based parking management platform that helps businesses streamline operations and increase efficiency.
Industry
Technology
Software
Location
New Jersey
Resouces
Webflow
With a leading edge above its competitors, it was crucial for Parking Base to showcase themselves and their offerings in the sharpest way. There was no established visual brand, website, or marketing presence for the business.
We built a solid foundation for Parking Base's success by successfully launching a new brand, website, and marketing assets. For the branding, we used colors to show trust and vibrance. The custom font was created to give a modern and technological aesthetic. The website interface and experience was design and built based on research of their industry, competitors and the strengths of their products. As part of our website build, we did a photoshoot to capture images of their products in use as well as their founding team.
In addition to the website, we designed the user interface and experience for Parking Base's client portals and various user touch points. Our set of assets gives Parking Base a marketing advantage, highlighting the strengths of their products over their competitors to attract new customers and grow their business.