Challenge

In a space dominated by men, Michelle's desire was to create a powerful, confident, and culturally representative brand to contrast the visual themes seen by most female evangelical public figures.

Solution

We drew inspiration from North Indian fabrics and Gujarati typography to create a brand that authentically represents Michelle's cultural heritage. A bold and confident photoshoot highlighted Michelle's dynamic personality.

The website design and build provide a platform to showcase her full catalog of work, including books, blog posts, upcoming events, and podcasts.